Friday, 25 October 2013

Audience Testing

Audience Testing

Annabel uploaded our Rough Cut to her Facebook and she got feedback from her Facebook friends about our Rough Cut. The feedback she got was mostly positive and constructive criticism was given.



Initial Ideas For Our Music Video

Initial Ideas For Our Music Video

- Black and white flashbacks. The whole of the video is going to be in colour but the flashbacks are in black and white to separate the past from the present.

- A lot of focus on memories. The song is about Kieron's battle with Cancer and his death, therefore the video will include things to do with the past to show how everyone's life was before Kieron found out he had Cancer.

- Direct eye contact when focus is on the main actress. This will be used to show emotion.

- Low saturation. This will be used to keep the video simple.

- Simple clothes, simple makeup, simple setting. Everything will be kept simple so the main focus is on the story that is being told through the video and the lyrics. Also everything will be kept simple to make it look more natural and real.

- Lyrical links. This is to make the video narrative based. We are making the video narrative based so the video can tell the story that the lyrics are telling. However we are making parts of the video performance based because Louise is going to be in the video herself singing.

- Shots moving in slow motion. These types of shots could be used to show time. Shots in slow motion almost look as if time is nearly frozen. The use of slow motion shots in our video could be to show that they want time to go slower as everyone wants more time with Kieron.

- Lots of closeups to show emotion. 

- Lots of long shots to represent the feeling of being lost and alone. 

- Shots of the main actress looking at old photographs. This is to show memory. These shots will be in black and white as she is reminiscing about the past.







Directors' Previous Music Videos

Directors' Previous Music Videos

As the only music videos Louise has done are mostly just live performances, we have all decided as a group to analyse some more directors who have directed music videos for artists that are similar to Louise e.g. JoJo.

Erik White




Erik White is an American director, his main focus is directing music videos.

Erik White directed 'Leave (Get Out)' by JoJo, who was an artist we considered using a song by. The music video takes place in a high school. JoJo is seen with friends and dancing with cheerleading girls. The camera mainly focuses on JoJo. There are cuts used going from JoJo to someone playing the guitar throughout the video. JoJo's outfit changes five times in the video. She is made to look like a normal teenage girl. There are quite a few different scenes shown in this music video. There's a scene when JoJo is in the toilets. where she is stood by the lockers. where she is sat in front of the lockers, where she is dancing with her friends and there's a couple more. The video ends how it begins, with JoJo sat on the floor, in front of the lockers. Right at the end of the video JoJo gets up and walks away. 

Roman White


Roman White is a music video director who has directed most of Carrie Underwood's videos. He has also directed music videos for Kelly Clarkson, Taylor Swift, Justin Bieber and more. He directed 'Because Of You' by Kelly Clarkson.

Narrative Based And Performance Based Video Analysis

Narrative Based And Performance Based Video Analysis

Narrative Based


Often there are stories to accompany music videos. These can either link to the song or contrast to the song (either buying into the audience expectations or subverting them). Think of Don't Mug Yourself by The Streets OR Step Into My World by Kylie.


Don't Mug Yourself has a simple narrative told through different snapshots of the young boy's relationship breakdown. This narrative conforms to the lyrics of the song and buys into audience expectation of both the artist and the 'idea' of the song. Other examples are Michael Jackson's Thriller and Weezer's Buddy Holly.


Step Into My World had a more complex surreal narrative. This narrative shows Kylie walking through 'a day in the life of', but every time she starts the day again, elements are repeated with different consequences. The song does conform to some of the lyrics i.e. the idea of stepping into Kylie's surreal world, bit it subverts the idea creatively looking at repetition and consequence. Other examples are The Chemical Brother's The Boxer (this follows a boy trying to get his ball back) and Robbie Williams' Rock DJ (where the models are not satisfied until they literally get a piece of Robbie!). 


Performance Based


This is literally a performance of an artist to their music. It does not mean that they have to be playing their instruments or singing to the camera. It does not even have to be the artist singing.


Here are some examples of creative performance based music videos:


- Daft Punk's Around The World the performance here is by dancers dressed as skeletons, spacemen, jocks and many more doing a repetitive routine that is addictive to watch.

- Notorious BIG Sky's The Limit the performance here is by children performing as Biggie, Puff Daddy and their many, many women. It's interesting to watch the confident performances.


- White Stripe's Hardest Button To Button the performance here is by Jack and Meg White. But the director digitally repeats their performance to move them through some interesting urban scenes.

Monday, 21 October 2013

Analysis Of Track Lyrics

Analysis Of Track Lyrics

Kieron:

December nineteen, nearly Christmas day, A
The demon inside you, decided to come out and play, A
And as you'd expect, we feared the worst, B
But the doctors managed, to ease all the hurt, C
The chemo would come, and the steroids too, D
But for now, we had Christmas, E
Our family, and we had you. D

And I don't mind A
What anyone else has to say B
We might be 'fine' C

But we won't ever be the same B

I don't mind A
What anyone else has to say B
We might be 'fine' C
But we'd be better if you could stay B

The next year came, so did the pain and the blues, A
Still tinged with this hope, that it would all be over so soon, B
But then they said 'it's terminal', and cancer got so personal, C
No way this could be worse at all, I can't stand, I only fall, C
Scream so loud, and strike a wall... C

But I don't mind A
What anyone else has to say B
We might be 'fine' C
But we won't ever be the same D

I don't mind A
What anyone else has to say B
We might be 'fine' C

But we'd be better if you could stay

And now you're bed bound, often with friends and family round... A
And I think I'm being selfish, because I can't bring myself, to visit you now, B
I just want to remember you as the uncle I always knew, C
So I'm sorry. D

But I swear, I don't mind A
What anyone else has to say
We might be 'fine' C
But we won't ever, ever, be the same D

And I don't mind A
What anyone else has to say B
We might be 'fine' C
But we'd be better if you could have stayed. D

Because, February seventeenth, just after Valentine's day, A
That demon inside you, decided, to take you away. A

Louise wrote this song herself. Kieron is a song that Louise wrote over a period of 14 months, documenting her uncle's battle with Cancer from December 2011 to February 2013.

She chose Kieron for the title as it is her uncle's name. I think having his name as the title is really simple but also effective. Having his name as the title automatically tells us who the song is about, but it doesn't tell us what the song is about. It doesn't tell us that he was battling Cancer and that he died. Louise doesn't mention the name Kieron once in her lyrics.

We find out that he was battling Cancer and that he died through the lyrics. The lyrics tell us the whole story about his battle and his death. The first line 'The demon inside you, decided to come out and play.', explains to us how Kieron's Cancer started to attack. The last line 'That demon inside you, decided, to take you away.', tells that he has died because of the cancer.

The fact that she refers to Cancer as 'The demon' explains to us how horrible Cancer is and how badly it affected Kieron. Louise doesn't actually mention the word 'Cancer' a lot in this song. She doesn't need to as we straight away realise her uncle is ill with Cancer as she mentions the word 'Chemo'. Louise makes quite a few references to Cancer. This could be an example of a semantic field. Louise is also very specific when it comes to time. 'December nineteen, nearly Christmas day', she is very specific here because she tells us when it all started. She also tells us when everything ended as well, 'February seventeenth, just after Valentine's day'.

Louise has made the lyrics rhyme. The letters in pink at the end of each line indicate the rhyming pattern. This pattern is just to do with the last word from each line. Louise makes words rhyme within the line e.g. 'And now you're bed bound, often with friends and family round...', 'Bound' and 'Round' rhyme but they are included in the same line.

Louise used quite a lot of repetition in her lyrics. She repeats 'I don't mind' quite a lot. She also repeats 'We might be 'fine''. The fact that the word 'fine' is in quotation marks gives the impression that they wont be fine, also that they might not now what being fine actually is. She also uses the word 'might', this indicates that she is uncertain whether they will be fine or not. She seems to repeat this verse quite a few times but she usually changes the last line: 
And I don't mind
What anyone else has to say
We might be 'fine'
The last line of this verse changes, it's been 'But we'd be better if you could have stayed.' and it has also been 'But we'd be better if you could stay.'. It's been a few different things actually. I think Louise does this just to emphasise what she says in the verse, but she changes the last line to follow on with the story. The first line that she uses is 'But we won't ever be the same' and the last line that she uses is 'But we'd be better if you could have stayed.'.

Friday, 18 October 2013

Artist's Target Audience

Artist's Target Audience

I think the target audience would most likely be young females than young males as young females would be able to relate to her songs more than males would, especially 'Our Song' which is about a couple who broke up. Most of Louise's songs are emotional and get to you. Kieron is a very emotional song. It actually made me cry, so I feel that other young females would feel the same way about this song. Louise is a young female herself, so she writes and sings songs about what girls like and feel. She writes and sings songs about her life as well.

When I say young females I mean females from the age of 12 to the age of 18. Females of this age like loads of different things. They are into, fashion, hair, makeup, shoes etc. Females of this age usually worry about their image. Also girls of this age are interested in boys and some get into relationships, so they're interested in love. Some have been in relationships and have been hurt. Some have been through breakups too. A lot of Louise's songs are to do with love and breakups therefore girls of this age could relate to her songs and most likely, like her songs.








Artist's Star Image

Artist's Star Image

Louise Champion has a Youtube page. On her Youtube page she posts her covers of other artist's songs and her own original songs. She uses it as her platform to easily get feedback and to advertise her videos. On her Youtube page the videos to her original songs aren't really videos. The video is mainly just the song playing and a picture on the screen. 

Here is Louise's Youtube page:

As you can see she has a video on her page. The video is for an original song of Louise's. The song is called Kieron. The video is just the actual song and a picture of a picture inside a locket. The picture inside the locket is of Louise and her uncle Kieron. 


This is the front cover and inside cover of a CD that Louise created herself. She created it to present two of her songs that she had recorded. She took both of the photos herself.

The front cover is a photo of Louise herself. It's simple but effective. She has included a little bit of text in the bottom left hand corner. The text says 'Louise Champion', this is the title of the CD. The text is in a smooth, flowing font, in a plain grey colour. Louise used grey so it didn't stand out too much. Louise took this photo in August 2013. The songs on the CD themselves are quite calm and slow and the photo looks quite calm as well. The photo has a quite low saturation and is taken from a straight on angle. The main colours on this photo are light colours. The colours kind of represent Autumn and they give the photo a natural feel. Green, brown, white and pale natural colours are used.


The inside cover is a photo of a lake. Louise took this photo at Caversham Lakes in 2013. This photo is also looks quite calm and serene. The colours in this photo are mainly browns and greens, quite similar to the front cover. The background of the photo is blurred but the main focus is on the pebbles in the water. The title and length of each song is at the bottom of this photo. It is in the same place as the title on the front cover, but in a slightly lighter grey than Louise used on the front cover.

Sunday, 6 October 2013

Consideration Of Artist And Tracks

Consideration Of Artist And Tracks

For our previous music video we chose a song sung by the artist JoJo. We specifically chose this song as it didn't have a video already made for it. We all liked the song as well and the song actually has a meaning to it so we thought that we could make a narrative based video for it.

Artists To Consider And Their Tracks: 

JoJo:

Joanna Noƫlle Blagden Levesque, born on December 20th, 1990. Professionally known as Joanna Levesque or simply JoJo, is an American pop/R&B singer-songwriter and actress. Most of JoJo's songs have a meaning. She likes too sing about, relationships, breakups, love and similar themes related to love. One of her songs is called Forgetting To Forget About You. This song is about a breakup and how she can forget about the person that she was with. My group have already made a video for this and we chose this specific song because we knew we'd be able to do a narrative based video for it. Songs with meaning are best when they have a narrative based video to go with them. We considered to do JoJo as we've already done a video for one of her songs before. We thought because we liked her and her songs that we should do her again. We decided not to do JoJo as we have already done a video for one of her songs before and we thought we should do a new artist.

Forgetting To Forget About You:

Na, Na, Noo
Mmmm
Yeah, Yeah

Thinking back when we got together
And in our hearts we were saying forever
So in love, boy we were so in love, mmm
Jealousy wasn't what we wanted, we broke up
You looked into my eyes I should of spoke up
And held you near, now I'm alone
And here it comes again

Cause I remember every word that you said
It all just keeps spinning and running in my head
But it don't matter what I try to do
I keep on forgetting to forget about you
And I don't want to think about you baby so much
All the things we did and the way that we touched
Just when I think about someone new
I keep on forgetting to forget about you
Forget about you, forget about
Watch me turn around keep forgetting to forget about you
Forget about me and you

I'd be crazy to say that we were perfect
And sometimes I was wondered if it was worth it
But now I see, how good you were for me
And everytime I drive by your apartment
I get this overwhelming urge to walk in
And see your face and to be in that place all over again

Cause I remember every word that you said
It all just keeps spinning and running in my head
But it don't matter what I try to do
I keep on forgetting to forget about you
And I don't want to think about you baby so much
All the things we did and the way that we touched
Just when I think about someone new
I keep on forgetting to forget about you
Forget about you, forget about
Watch me turn around keep forgetting to forget about you
Forget about me and you

The way we laughed, the way we kissed
I never thought that I would miss
All the things I used to complain about you
The football games, the hometown friends
I was glad to see it end
But tell me why I feel so lost without you?
Ooo oh, Oooh, Yeah,
Here it comes again

Cause I remember every word that you said
It all just keeps spinning and running in my head
But it don't matter what I try to do
I keep on forgetting to forget about you
And I don't want to think about you baby so much
(I don't want to think about you baby so much)
All the things we did and the way that we touched (we touched)
Just when I think about someone new (new)
I keep on forgetting to forget about you
(I keep on forgetting to forget about you)

Cause I remember every word that you said
It all just keeps spinning and running in my head (head)
But it don't matter what I try to do
I keep on forgetting to forget about you
(I keep on forgetting to forget about you)
Forget about you, forget about
Watch me turn around keep forgetting to forget about you
Forget about me and you

Noo, Oh,
Yeah,

Forget about you

Eliza Doolittle:

Eliza Sophie Caird, born on 17th April,1988. Known by her stage name Eliza Doolittle, is a British pop singer-songwriter. Most of Eliza Doolittle's songs have meaning. One of her songs is called Big When I Was Little. Talking about the song Eliza said, "I was in the studio and I was rambling on about something saying 'that was big when I was little' and Steve goes 'that's a great song title!'". She also talked about the track's conception, she said: "So I wrote down some ideas and references and we wrote the song. It's the first song off of the new record and I can't wait for the whole album to be in your ears." On BBC Radio 1 Chart Show on 4 August 2013 she described the song as "nostalgic" and "looking back at her childhood". We considered to do Eliza Doolittle because we all like her music and the genre that she sings in. We decided not to do her as most of her songs have videos already and we want to choose a song that does not have a video made for it, so we could be the ones too make the video.

Big When I Was Little:

Can't believe I'm leaving
Got my boxes by the door
Sorting through my memories
Cross legged on the floor
My diaries and scrapbooks 
Oh they seem to take me there
I was always Posh Spice
And you wore zigzags in your hair

Would you know me know me know me
If you saw me saw me saw me
Nothing but hopes and live in the moment
Where we were meant to be
Oh those days don't seem so far
When im flicking through my old polaroid photographs
Me and you you always made me laugh 
Dancing to cassette tape singles
That was big when I was little
Big when I was little [x2]
Just like Malcolm in the Middle 
That was big when I was little

Oh this box is haunting me I can't throw it away
School reports and birthday cards seems like yesterday
Clip on diamantes makes me think of Friday nights
Leaving after class with me on the back of your bike

Would you know me know me know me
If you saw me saw me saw me
Nothing but hopes and live in the moment
Where we were meant to be
Oh those days don't seem so far
When I'm flicking through my old polaroid photographs
Me and you you always made me laugh 
Dancing to cassette tape singles
That was big when I was little
Big when I was little [x2]
Just like Malcolm in the Middle 
That was big when I was little
Big when I was little [x2]
Like Nirvana and Lauryn Hill
They were big when I was little

Super nintendo and club nights at bagleys
Smirnoff Ice, open mic nights, and acne
Wonder where you ended up
Cause I just can't thank you enough
Avirex jacks and strawberry ribena
Nike TN's Dreams of wembley arena ah

Oh those days don't seem so far
When I'm flicking through my old polaroid photographs
Me and you you always made me laugh 
Dancing to cassette tape singles
That was big when I was little
Big when I was little [x2]
Just like Malcolm in the Middle 
That was big when I was little
Big when I was little [x2]
Like Nirvana and Lauryn Hill

They were big when I was little

Kelly Clarkson:

Kelly Brianne Clarkson, born April 24th, 1982. Is an American pop singer-songwriter and occasional actress. Most of Kelly Clarkson's songs have meaning. She likes too sing about, relationships, breakups, love, life in general and similar themes related to love. One of her songs is called Because Of You. Kelly originally wrote "Because of You" when she was 16 years old to cope with the emotional distress caused by her parents' divorce. We considered to do Kelly Clarkson as we all like her and most of her songs. She is really passionate as well and this is shown through the lyrics of her song. Some of her songs are quite emotional and get to you but that is what makes them so good. We decided not to do her as she isn't a recent artist really. We want to do a more recent artist. 

Because Of You:

I will not make the same mistakes that you did
I will not let myself
Cause my heart so much misery
I will not break the way you did,
You fell so hard
I've learned the hard way
To never let it get that far

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I find it hard to trust not only me, but everyone around me
Because of you
I am afraid

I lose my way
And it's not too long before you point it out
I cannot cry
Because I know that's weakness in your eyes
I'm forced to fake
A smile, a laugh everyday of my life
My heart can't possibly break
When it wasn't even whole to start with

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I find it hard to trust not only me, but everyone around me
Because of you
I am afraid

I watched you die
I heard you cry every night in your sleep
I was so young
You should have known better than to lean on me
You never thought of anyone else
You just saw your pain
And now I cry in the middle of the night
For the same damn thing

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I try my hardest just to forget everything
Because of you
I don't know how to let anyone else in
Because of you
I'm ashamed of my life because it's empty
Because of you
I am afraid

Because of you
Because of you

Our Chosen Artist And Their Tracks:

This year we have chosen to do a video for a song sung by one of our group members. Louise Champion is a really good singer and has written quite a few original songs. We have chosen to do a song by Louise as she is a really good singer and all of her songs have meaning. We would be able to do a similar music video to what we did last year. We could make the video narrative based.

Some Original Songs By Louise:

- Kieron: http://www.youtube.com/watch?v=nuoc7Oy77DE
- Our End: http://www.youtube.com/watch?v=PmmNCZHyIxw
- The Joke Is On You: http://www.youtube.com/watch?v=uB3tqu2cpjI
- My Song: http://www.youtube.com/watch?v=3KRRSOKA_4Y

Louise has written many other original songs too and done quite a few covers of other songs. I think we will be making a video for one of these four songs. We have chosen to make a video for the song Kieron. Kieron is a song about Louise's uncle who died of Cancer. This song is really moving and actually made me cry. We've chosen to do this song as it has a meaning and we could do a narrative based video for it. Kieron is a song that Louise wrote over a period of 14 months, documenting her uncle's battle with Cancer from December 2011 to February 2013.

Kieron:

December nineteen, nearly Christmas day,
The demon inside you, decided to come out and play,
And as you'd expect, we feared the worst,
But the doctors managed, to ease all the hurt,
The chemo would come, and the steroids too,
But for now, we had Christmas,
Our family, and we had you.

And I don't mind
What anyone else has to say
We might be 'fine'
But we won't ever be the same

I don't mind
What anyone else has to say
We might be 'fine'
But we'd be better if you could stay

The next year came, so did the pain and the blues,
Still tinged with this hope, that it would all be over so soon,
But then they said 'it's terminal', and cancer got so personal,
No way this could be worse at all, I can't stand, I only fall,
Scream so loud, and strike a wall...

But I don't mind
What anyone else has to say
We might be 'fine'
But we won't ever be the same

I don't mind
What anyone else has to say
We might be 'fine'
But we'd be better if you could stay

And now you're bed bound, often with friends and family round...
And I think i'm being selfish, because I can't bring myself, to visit you now,
I just want to remember you as the uncle I always knew,
So I'm sorry.

But I swear, I don't mind
What anyone else has to say
We might be 'fine'

But we won't ever, ever, be the same

And I don't mind
What anyone else has to say
We might be 'fine'

But we'd be better if you could have stayed.

Because, February seventeenth, just after Valentine's day,
That demon inside you, decided, to take you away.